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JOIN US IN ORLANDO, FLORIDA OR VIRTUALLY—SEPTEMBER 29–OCTOBER 1, 2025


Elaine Lin Hering

Elaine Lin Hering is a facilitator, writer, and speaker. She works with organizations and individuals to build skills in communication, collaboration, and conflict management. She has worked on six continents and facilitated executive education at Harvard, Dartmouth, Tufts, UC Berkeley, and UCLA. She is the former advanced training director for the Harvard Mediation Program and a lecturer on law at Harvard Law School. She has worked with coal miners at BHP Billiton, micro-finance organizers in East Africa, mental health professionals in China, and senior leadership at the US Department of Commerce. Her clients include American Express, Chevron,
Google, Nike, Novartis, PayPal, Pixar, and the Red Cross. She is the author of the USA Today
Bestselling book Unlearning Silence: How to Speak Your Mind, Unleash Talent, and Live More
Fully (Penguin, 2024).

Session:

Unlearning Silence: How to Find and Use Your Voice

People like you are underrepresented—in the industry, meetings, and rooms you’re in. But the truth is you’ve long been underestimated. Told to wait your turn, not rock the boat, and follow the rules. But as you watch others get the opportunities and promotions you want, you wonder what’s missing. The common advice, “just speak up,” falls flat if we fail to recognize the silence we’ve learned and the real and perceived costs of speaking up. In this session, we interrogate the role silence plays in your leadership and offer concrete ways to find and use your voice—for the impact you want.

Learning Objectives

  • Understand how you have learned and benefited from silence.
  • Identify your unique value-add perspective.
  • Utilize three levers for using your voice.



William Arruda

William Arruda is a motivational speaker, trainer, and the world’s leading authority on the topic of personal branding. He has been credited with turning the concept of personal branding into a global industry and has delivered keynotes and learning experiences for many of the world’s most revered brands, including American Express, Google, Gucci, BP, LinkedIn, Nestlé, and Microsoft. William is on a mission to banish conformity and embrace individuality—giving career-minded professionals the mandate to bring their unique, authentic selves to work. He was named by Global Gurus as the World’s #1 Branding Expert in 2022 and 2023, and he received the Chair Award from the International Coaching Federation (ICF) for his contribution to the field of coaching. He’s a bestselling author of Digital You: Real Personal Branding in the Virtual Age, Career Distinction, and Ditch. Dare. Do! William has appeared on the Discovery Channel, BBC, CBS, and NPR, and has been featured in more than 1,000 publications, including Time, Fast Company, Financial Times, GQ, and The New York Times. He’s a senior contributor to Forbes, where his column has received more than 10 million views.

Session:

Unlocking Your Personal Brand: Elevate Your Career Potential

As learning professionals, we often spend so much time helping others grow that we neglect our own development. This keynote is designed for YOU—focused on building and enhancing your personal brand so you can influence and impress key stakeholders, all while advancing your career. Through William’s proven, time-tested techniques, this presentation will reveal a fun, thought-provoking three-step process for creating and communicating your personal brand with confidence and clarity. The journey begins with discovering the authentic you. Then, you’ll explore ways to tell your story in the real and virtual worlds, and you’ll discover how to grow your brand and the impact you create. You’ll leave the session with a clear strategy to enhance your success and happiness at work.

You will learn:

  • The proven three-step process for building an authentic and compelling brand
  • The biggest mistake people make when trying to build their brand
  • How to tell your engaging brand story in the real and virtual worlds
  • The three most important elements of your LinkedIn profile and how to ace them
  • How to maximize the most important online tool for delivering your first impression
  • Ways to use AI to build your brand
  • Techniques to help you impress, influence, and affect stakeholders by delivering on your brand promise
  • The best place to build your personal brand and how to maximize it
  • The secret to being visible on social media without it taking over your life