By Danielle WallaceSome may argue that the marketing industry and the learning industry have little in common. Marketing is typically linked to memorable commercials, billboards, and advertisements, while learning and development (L&D) is typically associated with courses, training videos, and lectures.
The two industries have their differences but share an underlying goal: to influence how others think and behave. Tech-savvy marketers have evolved by testing thousands of new tools to discover what is effective. As a result, we often see that the marketing industry successfully creates engaging content—a critical skill in today's highly distracted society. Meanwhile, some L&D professionals remain in their comfort zone and use traditional techniques that aren’t as compelling.
So why not leverage the tools that marketers are using? L&D can benefit from incorporating popular marketing tools to make their content more memorable and engaging to the modern learner. Here are the top tools and how each one can be used for L&D.
Think Like a Marketer to Boost Engagement
Training is an essential experience that benefits both the employee and business. However, learners aren’t always convinced of this. By pairing your L&D strategy with a marketer’s mindset and using these top marketing tools, you’ll create resources that employees will engage with more, and your organization will see higher value in your programs.